Before 'La Piada' the space was a small rundown cafe with out of date branding and a worn out feel. Max- whom I worked with on a previous Italian job (haha) was asked to turn this business around. He came to me for the logo, signage, promotional A boards, temporary window splash signage to get the ball rolling and the menu panels. I really enjoyed using colour, gold leaf, and the chalk together on this project. The blends and shadowing of the lettering is always rewarding to complete and stands out so well as signage. People love the Italian flatbread (and hopefully the signs) at this hidden gem in Islington.